Sonas Housing approached us to work with them on a campaign to heighten awareness of the destructive nature of verbal abuse within relationships.
We firstly generated the slogan on which the whole campaign was grounded. We wanted the imagery to work in contrast to the slogan to emphasise the power of destructive words. Each derogatory remark is literally bullet pointed on the face of the young woman, she has become the target of the abuse. The campaign was run throughout inner city Dublin and helped raise awareness of this issue within abusive relationships.